Events and Marketing

Even though they are not spelled the same, they are a palindrome. Crazy you say…crazy like a fox I say. You market your event and your event will market for you. See, just like racecar (a true palindrome – reading the same backward as forward).

I would like to specifically address a signature event. A signature event, where a non-profit is the beneficiary of any additional funds brought in by “your business name here,” will get you on the radar of business people, professional party goers, and the local media in ways you have yet to tap into through other means.

This may seem like an overwhelming endeavor, but the fact is there are many professionals that can create this from initial concept to the post-event profit and loss analysis for a nominal fee. In additional to handling this event for you, most event management companies also bring a huge rolodex full of companies that are willing to donate, sponsor, or just attend an event because they have built a relationship with the event company you have so wisely chosen to outsource your event management duties to. This type of service costs you a small fee and gives you double the fundraising dollars, triple the attendance, and allows you to shine as the star of the event, while the event company hustles in the background trying to make everything as perfect and smooth as possible.

A signature event is also the single best type of marketing you can do in this financial climate. People want to be happy; they want to leave their cares behind. They want to be where everybody knows their name, and they're always glad you came. They wanna be where they can see, the troubles are all the same. They wanna be where everybody knows…now I’m getting carried away. But you get the point.

The bottom line: Signature events are the most powerful marketing tool a company can use.

Amanda Rinehart