How Do You Stand Out Among the Texts and the Tweets?

Methods of communicating with one another are constantly changing. Instant gratification and instant contact has taken over. Because of e-mail, texting, tweeting, and the growing list of other social networking options, we no longer have to wait for anything! This is all fine, wonderful, and efficient; however, we have lost some of the personalization from the past. Additionally, businesses have to be concerned with how they stand out among the plethora of these electronic messages their clients receive each day.

Regardless of the method of communication you use, be sincere with your message. Clients can see right through when you’re not, and quite frankly, they won’t take the time to read your message. “Delete” is an easy key to push when moving from one email (or tweet) to the next, so be genuine to avoid getting added to the trash.

Put thought into your message and reference something specific you’ve talked about with the client to personalize your communication.

Send that electronic message…and follow up with a handwritten note. Personalization and “effort” will set you apart.

Better yet…pick up the phone! Leave a message if you must. Even if the client never calls you back, you’ve left a message in their mind that they matter.

Personalizing communications can be effortless and will absolutely have the greatest impact to your bottom line.

Samantha Hawkins